One man driven by a desire for better

Throughout his life, the Hyundai’s founder has been successful in many areas. Find out more about his extraordinary story below.

“Hyundai Engineering & Construction“ was part of the Korea’s rejuvenation in the post war era – which of course included building roads. Chung quickly realised that if “roads are the country’s veins, cars are the blood running through them”. The next step in the journey was the founding of the Hyundai Motor Company in 1967.

Pony Era

Angular, sleek, iconic – the Hyundai Pony Coupe is as timeless today as it was when it was first unveiled in 1975. 46 years on, we’ve taken a first-generation Pony 4-door sedan apart and put it back together with all new technology, fittings and furnishings. Come on board the next generation Heritage Series PONY with us.

Rapid expansion & the first electric cars and hybrids

The 1980s was a time of rapid expansion for Hyundai as the company became an international player and started competing with traditional automakers. The 1990s saw Hyundai experiment with a number of electric and hybrid vehicles.

By the turn of the millennium, Hyundai had begun to overhaul its image in order to establish itself as a world-class brand, investing heavily in the quality, design and manufacturing. The first SUV, the SANTA FE, was launched in 2000 and its success led to the introduction of the TUCSON in 2004.

In this phase, we increasingly turned our attention towards environmentally-friendly vehicles and technology. In 2021, we announced that Hyundai is in progress to achieve carbon neutrality by 2045 by neutralising CO2 emissions at all stages of production and operation. From 2035, all new Hyundai vehicles sold in Europe will be either battery-electric or fuel cell electric vehicles.